Campaign Studio
One brief made into a poster, a flyer, a post and a story — each composed for its own format, sharing the facts, the art direction and the pictures.
A campaign is the same announcement in several places: a poster on a wall, a flyer in a hand, a post in a feed, a story on a phone. Campaign Studio makes them from one brief. Each format is composed for itself — its own layout, its own hierarchy — while the key facts, the art direction and the pictures are shared. Change the date in the brief later, and you choose which pieces to update; nothing is regenerated.
A project is a campaign: its pieces are ordinary document screens on the canvas,
and everything that works on a document — downloading, Fit to page, versions,
sending for approval — works on them.
Starting a campaign#
Open the panelDone
Campaignin the project toolbar; on an empty project,CampaignbesideFlowsunder the composer.Write the briefDone
What is announced, when, where, for how much, and how to take part — the way you would explain it to a designer.
Read the key factsDone
Read from the brieflists them: a title, a date, a place, a price, a call to action. Correct a value, rename a label, remove one or add one by hand.Tick the formats and choose the pictureDone
All six are ticked; untick the ones you do not need.
Imagedecides the campaign's one picture: none, generated or a free photo.Press
Create the campaignDoneThe pieces are made one after the other and appear on the canvas as they are written.
Stopends the campaign where it is; what is made stays.
If you press Create before reading the facts, they are read first: the pieces
need them to write them the same way.
The formats#
| Format | Size | What it shows |
|---|---|---|
A3 poster | 1 123 × 1 587 px (297 × 420 mm) | Seen from three metres: the title and the key-facts block dominate. |
A4 flyer | 794 × 1 123 px (210 × 297 mm) | Read in the hand: every fact, the highlights, the call to action. |
Instagram post 4:5 | 1 080 × 1 350 px | One hook, the date, the call to action. |
Story 9:16 | 1 080 × 1 920 px | Full screen for three seconds: the hook, the date and the call to action, clear of the bands where the app draws its bars. |
LinkedIn visual 1:1 | 1 080 × 1 080 px | Professional in tone: the title, the fact that matters most, who is behind it. |
Facebook visual 1.91:1 | 1 200 × 628 px | A wide banner beside the post's own text: the title and the date or place. |
Why it works this way
A story is not a cropped poster. What a piece shows depends on the distance it is read from and the time it is looked at — a poster has three metres and ten seconds, a story a thumb and three seconds — so a resized layout is wrong in every format but the first. Each piece is therefore a generation of its own, made by the document type that already knows its format (the poster, the flyer, the Instagram, LinkedIn and Facebook posts), told that it belongs to a campaign and what the other pieces are.
What the pieces share#
- The facts. Every piece is given the same list and asked to write each value exactly as it is, in one piece of text. Which facts a format has room for is its own call: a story has no room for an address.
- The art direction. The first piece sets the project's direction when it has none; every piece after it is made against it, and the project's reference screen carries the look.
- The pictures. Only the first piece may make a picture — generated, a free photo, or Muse's when Muse is on. Every piece after it is offered the project's pictures and asked to reuse them.
Why it works this way
Six pieces each making their own picture would cost six pictures and show six different subjects. One key visual, reused and recropped by each format, is what makes a campaign look like one — and what makes it cost one picture.
Changing a fact#
Change the valueDone
in
Key facts— the date, the place, the price.See which pieces said itDone
Each piece written with the old value is marked
out of date, with the change it needs. A piece that never showed that fact is left alone.ChooseDone
Every out-of-date piece is ticked; untick the ones to keep as they are.
Press
UpdateDoneEach chosen piece is updated, and the panel says how.
The update is direct whenever it can be: where a piece writes the old value as it is, the text is replaced in place — no model call, nothing else moves, capitals kept where the piece wrote capitals. Where it cannot be — the value is split across two styles, or a fact was cleared — one targeted touch-up asks the model to change those facts and nothing else.
A longer value can push a line past the page's edge. Each updated document is
measured afterwards, and a piece that runs past its page says so in the panel
with a Fit to page button beside it. Revert on a screen undoes its update,
like any edit.
Why it works this way
"Change the date" is a promise that nothing else changes. A model rewriting a finished poster cannot keep that promise reliably; a text replacement at the exact place the date is written keeps it by construction. So the model is only asked for what a replacement cannot reach, and only about those facts.
Adding a format later#
Tick a format that has no piece yet and press Create the missing formats. The
new piece is made with the current facts, against the project's direction, and
reuses the campaign's pictures.
What it costs#
| Reading the facts | One small model call, when you ask for it (or before the first creation). |
| Each piece | One generation, like any new screen. |
| Pictures | One at most, made by the first piece, following Image. |
| An update | Free when direct; one edit per piece that needs the model. Measuring the page after it calls no model. |
What is kept#
The brief, the facts and the ticked formats are kept on the project. Each piece keeps the values it was written with, which is how the panel knows which pieces a change leaves behind — read, never stored as a flag, so a version restored or a screen reverted carries its own answer. A client's approval page shows the pieces as screens and nothing of the brief.
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